Case studies / An AI technology company
A brilliant product with no business around it
How we helped a technical founding team build the commercial side of a best-in-class AI product.
- ClientAn AI technology company
- WhoFounding team
- WhereUnited States
- EngagementHealth Check, commercial sprint, partner programme
- FocusCommercial engine, pricing and growth
Where it started
- 1A full Health Check
- 2Market research
- 3The real cost to serve
- 4One clear story
- 5Onboarding for new users
- 6A partner programme
The team had built a genuinely best-in-class product. What it didn't have was a business around it. The team was entirely technical, new users had no onboarding, prices had been set without knowing the cost to serve a customer, and there were four different descriptions of what the product actually is.
A great product doesn't explain itself. Nobody owned the commercial side, so growth depended on the product selling itself.
Built with them, step by step
A full Health Check
Product, pricing, sales, marketing, team and finances, reviewed in depth and prioritised.
Market research
Where the product wins, who it's for and how competitors position themselves, so the commercial plan starts from the market, not assumptions.
A commercial sprint
Every workstream prioritised and given an owner, with clear metrics for the team to track.
Unit economics
The real cost to serve each user, so pricing can be built on facts.
Onboarding and positioning
A welcome email sequence, an onboarding plan and one clear story for the product, instead of four different ones.
A partner programme
The playbook, the offer, a deal pipeline and the first partner case study, to take the product to businesses.
Where they are now
- A prioritised commercial plan, with every workstream owned
- Pricing grounded in the real cost to serve
- One sharp story for the product
- Onboarding and a welcome sequence for new users
- A partner programme built to take the product to market
We continue to work with the team on the next phase as the product evolves.
Sound familiar?
Every owner we work with has the same problem in a different form. Tell us about yours.